The concept of Evexia Wellbeing has been playing on my mind for the past couple of years.
I've always had the idea of creating an elite, beautiful, welcoming fitness centre that smells nice and can also function as an elite training centre.
I think it's a cool concept, merging two previously unrelated models together.
Like most, I like nice things. I love the feeling of walking into a beautiful hotel, and one of my biggest inspirations for the entire feel of the business was The Langham hotel in Melbourne.
After brewing on this idea for years, there came a time in my life that it was either going to come to a reality, or it wasn't. I had to make the call - do you jump of the deep end and chase your dream - or live in the comfort and security of everyday work?
My partner at the time pushed me to take the jump - and take the jump I did.
Along with the concept of design and functionality, I had to choose a direction for the business model to take. With the current trend being so into group training, I made the call to do the complete opposite - not offer group training at all. Business wise, it probably doesn't make too much sense. Morally, however, I know that model isn't the way forward in the industry and it doesn't get the best results.
So I stuck with my beliefs and focused on 1 on 1 personal training, nutrition coaching, and wellness coaching.
The name Evexia comes from the Greek word meaning "wellbeing". When I laid eyes on the name for the first time, I knew it was the one. It personifies everything that the business believes in.
I have always felt there is a missing link in the chain between exercise, nutrition, sleep, stress management, recovery, mobility etc etc.
We usually focus on one or two aspects of health, but what about the others?
Who has the time (or money) to spend seeing 3 or 4 different health professionals to sort their health out?
Creating a space where people can get help in all aspects of health is something that I am so proud of.
It's difficult to believe that in less than 2 weeks, months (even years) of hard work will be realized when the facility officially opens its doors.
Emotions are bound to run wild as this is - down to my very core - something that I truly believe in. Not a single aspect of this business has been created by half-measure. If I can't provide it properly, I don't provide it at all.
I cannot wait to share this journey with you, but most of all, I cannot wait to see the change in your mind and body from working together.
6/1/2019 02:22:48 pm
That sounds wonderful! Wishing you the very best...really :)
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Drew is a personal trainer and nutritionist and is the co-founder of Evexia Wellbeing. Drew specialises in long-term habit change, body composition training, and mindset.