What is ProCoach?

What is ProCoach?


ProCoach is an advanced nutrition coaching service delivered totally online. ProCoach is up to a 12-month process, which helps clients to:

• Practice new eating habits
• Troubleshoot your biggest challenges
• Stay consistent, motivated and accountable
• Radically improve your nutrition, lifestyle and health

ProCoach has been created in conjunction with Precision Nutrition, the worlds leading nutrition provider. With me as your coach, we work through daily 'lessons', habits, check ins, results tracking, and more.


Why my nutrition coaching?


Everyone knows that practice/habit based coaching is more effective and has longer lasting effects that typical diets or meal tracking. But not everyone knows how to do it correctly, and nor should you. This is where I come in.


So, what do I get?

• 12 months of coaching
• Daily emails
• Every 2 weeks, we work on a new habit, with daily reminders to keep you accountable
• Daily checks - this is the ultimate accountability tool.
• Videos, articles, audio files etc so you can also learn whilst you get results!
• Regular progress checks - in the form of measurements, weigh ins, photos (private)
• Complete access to ask questions to me whenever needed

My coaching uses habit-based coaching, a method rooted in change psychology and built on the latest science of what actually helps people develop new skills and make change in their lives.


So, rather than telling you what to eat for breakfast and when to eat it, I help you build the skills and habits required to eat well, every day, no matter what life throws at you.


Who am I? What makes you qualified for this?


I'm Drew Mercer, founder of The Fatloss Plan. Over the past 10 years, I have coached over 1,000 people in all areas of health and fitness. My results range from amazing weight loss, to incredible muscle gain, to elite athletic performance improvement.


What makes this different to other coaching services?


There's nothing else like this.


Sure, there are other coaching services geared towards "customised meal plans".


Here's how those programs work: you input your statistics and food preferences, the program spits out a meal plan, and you're asked to follow that.


Sounds good in principle.


Sadly, only about 1 in 10 people actually follow a customised meal plan for more than a few weeks. You see, meal plans just aren't practical. I mean, do you have to follow this for 1 year? 10 years? 25 years?


Needless to say, we use a totally different approach.


So what's wrong with meal plans?


In my early days, I learnt something the hard way: meal plans and diets aren't useful or sustainable for the vast majority of clients.


Clients often feel like they are "on" them or "off" them. The black-and-white nature of a meal plan suggests that people have to eat perfectly at each meal (to match what's listed on the plan) - or they've failed. It's psychologically unpalatable and unsustainable.


Even more, meal plans are too inflexible. They don't work with the reality of people's lives. Work meetings, meals out, children's programs, family etc. Meal plans take none of these into account.


Finally, meal plans assume people already have the skills to follow them. But that's simply not true. Most people who aren't eating healthy today don't have the basics down.


Without skills like:

• eating slowly and mindfully
• Tuning into hunger and appetite cues
• Planning grocery shopping
• Choosing the right items from the store
• Choosing better options at restaurants...

.... following a meal plan becomes hopeless.